As part of a grassroots marketing campaign for Tech Athletics, the Athletic Marketing and Promotions team, along with Awesome Eagle and members of the Cheer and Dance teams have been visiting community daycare facilities to educate and energize the youth of the Upper Cumberland about Tennessee Tech and the sports offered throughout the year at the university.
From Sept. 10 to Sept. 19, the promotion team and members of the spirit program from the University visited daycares and Mother’s Day Out Programs in the Cookeville and Algood area.
According to Tennessee Tech Sports Marketing and Promotions Coordinator Zach Ledbetter, at each visit he and the promotions team alongside Awesome Eagle and members of the spirit program handed out information to each child at the daycares visited. This information included ticket information for the remaining home football games and the upcoming basketball season.
“We thought taking Awesome Eagle, the cheerleaders and the dance team to local daycares would be a great way for us to send home stuff such as pom-poms and other fun things for the kids, as well as information on the family plan and Hoop Troop for basketball for the parents,” Ledbetter said. “It is awesome to be able to get in contact firsthand with the kiddos in our area. We try to make it as interactive as possible for them.”
Ledbetter views the campaign as a success.
“As far as what we are trying to accomplish, we are getting it. We are more than happy with the turn out,” Ledbetter said.
According to Marketing and Promotions Coordinator Jesse Bunch, the athletics department offers several plans that are designed for families with children.
“This is a great way for us to reach out to families in Cookeville to let them know about the entertainment they can get at games,” Bunch said. “We offer a family plan which includes two adult tickets and three youth tickets to each home game during the season.”
For more information about the family plan and other Tech athletics events, call 931-372-3940.